如何建设公众信任的传媒socialmediatheim.pptxVIP

Social media and the new conversations of e-commerceBuilding Community3rd Annual Visa E-Commerce SummitToronto, OnThomas Purves, April 22, 2007 Social Media is Shifting the LandscapeCustomers are getting smarterCapturing attention is getting harderCosts of production are dropping but also reducing barriers to entryFor e-commerce, constant innovation is key to survivalNew Gatekeepers emerging: iTunes, google etc.Network effects matter (more than ever) … how strong is your community?Building Community…If, right now, all of your customers could be having a great big conversation with each other…