劳斯莱斯汽车的广告文案 大卫奥格威.pdfVIP

你不愿让家人看到的广告，不要做。你不会对你的妻子说谎，那么也不要对我的妻子说谎。—— 《一个广告人的自白》 劳斯莱斯汽车的广告文案 大卫·奥格威 1959 年 At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock 1. At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock, reports the Technical Editor of THE MOTOR. The silence of the engine is uncanny. Three mufflers tune out sound frequencies -- acoustically. 2. Every Tool-Royce engine is run for seven hours at full throttle before installation, and each car is test-driven for hundreds of miles over varying road surfaces. 3. The Rolls-Royce is designed as an owner-driven car. It is eighteen inches shorter than the largest domestic cars. 4. The car has power steering, power brakes and automatic gear-shift. It is very easy to drive and to park. No chauffeur required. 5. There is no metal-to-metal contact between the body of the car and the chassis frame -- except for the speedometer drive. The entire body is insulated and under-sealed. 6. The finished car spends a week in the final test-shop, being fine-tuned. Here it is subjected to ninety-eight separate ordeals. For example, the engineers use a stethoscope to listen for axle--whine. 7. The Rolls-Royce is guaranteed for three years. With a new network of dealers and parts-depots from Coast to Coast, service is no longer any problem. 8. The famous Rolls-Royce radiator has never been changed, except that when Sir Henry Royce died in 1933 the monogram RR was changed from red to black. 9. The coachwork is given five coats of primer paint, and hand rubbed between each coat, before fourteen coats of finishing paint go on. 10. By moving a switch on the steering column, you can adjust the shock-absorbers to suit road conditions. (The lack of fatigue in driving this car is remarkable.) 11. Another switch defrosts t