品类管理流程（英文版） .pptxVIP

CATEGORY MANAGEMENTSession Objectives:Define Category ManagementCategory Management ProcessCategory Management IssuesDefine Category Management (CM) Describe Category Management as a Business ProcessDiscuss Critical Issues Related to Successfully Developing a Category Management System Bringing Better Value to the Consumer is thePrimary Focus of Category Management.Definition“A Retailer-Supplier process of managing categories as Strategic Business Units, producing improved sales and profit results by focusing on satisfying consumer needs and delivering consumer value.”Source: ECR Best Practices ReportCategory Management has expanding into durable goods and services.DefinitionIs Category Management just for the grocer? Durable GoodsAuto Industry - GM Pontiac FordService IndustryPhone ServiceFinancial Services/BanksThe ECR SystemDefinitionTimely, accurate, paperless information flowRetailStoreConsumerHouseholdSupplierDistributorSmooth, continual product flow matched to consumptionCategory Management is at the at the core of ECR. CM provides a process framework for collaboration.DefinitionEfficient New Product DevelopmentCATEGORYMANAGEMENTEfficient PromotionEfficient ReplenishmentEfficient Store AssortmentCategory Management as a Business Process is comprised of interrelated components both within and outside of the organization.DefinitionWhat is Category Management?InformationTechnologyOrganizationCapabilitiesCoreStrategyBusiness ProcessEnablersEnablersCollaborativeRelationshipsScorecard9、要学生做的事，教职员躬亲共做；要学生学的知识，教职员躬亲共学；要学生守的规则，教职员躬亲共守。10、阅读一切好书如同和过去最杰出的人谈话。11、一个好的教师，是一个懂得心理学和教育学的人。12、要记住，你不仅是教课的教师，也是学生的教育者，生活的导师和道德的引路人。13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。14、谁要是自己还没有发展培养和教育好，他就不能发展培养和教育别人。15、一年之计，莫如树谷；十年之计，莫如树木；终身之计，莫如树人。16、提出一个问题往往比解决一个更重要。因为解决问题也许仅是一个数学上或实验上的技能而已，而提出新的问题，却需要有创造性的想像力，而且标志着科学的真正进步。17、儿童是中心，教育的措施便围绕他们而组织起来。2、Our destiny offers not only the cup of despair, but the chalice of opportunity. (Richard