原创力文档- 1、本文档共19页，可阅读全部内容。
- 2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
- 3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
查看更多
可修改 欢迎下载 精品 Word
可修改 欢迎下载 精品 Word
可修改 欢迎下载 精品 Word
区域性团购网站
项目运营商业计划书
保密须知? 本商业计划书属商业机密，所有权属于许康。其所涉及的内容和资料只限于已签署投资意向的投资者使用。收到本计划书后，收件人应即刻确认，并遵守以下的规定：1）若收件人不希望涉足本计划书所述项目，请按上述地址尽快将本计划书完整退回；2）在没有取得许康的书面同意前，收件人不得将本计划书全部或部分地予以复制、传递给他人、影印、泄露或散布给他人；3）应该象对待贵公司的机密资料一样的态度对待本计划书所提供的所有机密资料。? 本商业计划书不可用作销售报价使用，也不可用作购买时的报价使用。
目录
第一章 项目背景·······························································3
1.1项目概述······························································3
1.2项目优势分析···························································3
1.3项目可行性分析·························································3
第二章 团购网站市场分析·······················································3
2.1政治因素·······························································4
2.2经济因素·······························································4
2.3技术因素·······························································4
2.4社会因素·······························································4
2.5参加团购的人群分析·····················································4
2.6主要团购网站商品购买人数分析···········································6
第三章 项目基础建设···························································6
3.1网站的总体定位·························································6
3.2网站发展目标···························································6
3.3网站规划与建设·························································7
3.4组织结构建设···························································7
3.5组织职能和招募要求·····················································8
3.6人员培训······························································11
第四章 网站运营流程及效益分析················································11
4.1团购网站基本运营流程··················································11
4.2团购网站收益分析······················································11
第五章 网站运营初期基本战略··················································12
5.1网站推广方案··························································12
5.2初期重点业务策略······················································13
第六
文档评论（0）