DigitalMarketingCreatingFBAccount（Facebook账号建立）MarketingYourBusiness（主页营销）.pdfVIP

320 Determining Your Goals and Objectives In this chapter, we show you a few tips and tricks to interact with your followers so you both see value. We give you some advice about keeping your audience engaged and some things to think about for the future of your business page. The marketing advice we offer throughout this book is solid, but it’s just an overview. If you want to delve into Facebook marketing tactics, we suggest you check out Facebook Marketing All-in-One For Dummies, 2nd Edition, by Amy Porterfield, Phyllis Khare, and Andrea Vahl (John Wiley Sons, Inc.), a comprehensive guide to building a business presence on Facebook. Determining Your Goals and Objectives You shouldn’t assume that your business page isn’t as important as your other advertising and marketing venues. You’re building community and loyal followers here; in some cases, Facebook allows you to introduce your product to a much wider audience than you may have had access to previ- ously. Before you interact with these existing and potential customers, you need to have a plan — just as you have a plan for your other advertising and marketing efforts. Your plan should include a set of specific goals, a means to achieve those goals, a deadline for the goals, and a measurement for how well your efforts worked. Goals are useful when they are specific: Vague Goal: Get more people to Like our page. Specific Goals: Gain 25 Likes in one week. Have 50 new Likes on our page by the end of the month. Have five comments on posted status updates this week. The goal of wanting more Likes is too broad. How do you know when yo