供应链管理在企业中的应用.pptx

供应链管理 -- 历史的反思与新挑战IBM全球服务部徐津供应链管理TMCopyright IBM 2002供应链管理 - 发展史TM1900年以学术研究开始 - 农业产品军事需求教科书的出现 - 60年代初期公司内部效率提高的最后一道战线政府对运输行业的放权70年代能源危机经济全球一体化IT -- 供应链管理的新天地竞争加强的必然结果 - 强者生存，产品替代效应增强利润的挑战 - 节省$1 = ?D 时代的“疯狂”Copyright IBM 2002供应链管理 - End-to-EndTMCopyright IBM 2002ManufacturingPlantsSuppliersWholesalersWholesalersLogistics ProvidersLogisticsSCM - 凝聚企业的竞争力TMCustomersRetailersSupplierCopyright IBM 2002SCM - 核心所在TM买什么，从何买，什么价钱而不是以最快的方式买错东西生产什么, 何时生产，生产多少而不是以最低的成本生产非需品以统一的形象面对客户而不是仅仅对单个流程自动化以统一的形象面对供应商而不是仅仅把每笔交易搬到网上Copyright IBM 2002SCM - 对企业的整体效应TM— 供应链效应 —提高顾客服务 (i.e., 优化库存与货架数量比例, 更大的市场占有率, 更高的利润率)收入利润以协作来降低销售成本，运输，仓储物流成本，采购成本成本股东权益流动资产降低库存缩短订单-现金周期资产降低有形资产 (i.e.卡车，仓库，物资操作机械等固定资产Copyright IBM 2002buymovestorereplenishsellSCM – 企业所面临的挑战TM内部优化，以达到：提高顾客服务水平提高供求透明度采购成本库存周转优化商品分类运用先进的销售技术（Internet,Kiosk,产品目录，网络电视）以高效率的供应链竞争Copyright IBM 2002SCM - 量化的效益TMCopyright IBM 2002CustomerServicePlanning Cycle Time (95%)(5–25%)Operating Expenses(10–50%)Throughput(2–5%)cost of goods soldAvg. inventory at costInventory(10–50%)GMROI - 纯利润回收率TM计划周期顾客服务运作成本产出销售额销售成本salesGMROI平均库存成本库存Copyright IBM 2002SCM - 对症下药TMFor the Retail Industry, Inventory Management Modules would replace Production SchedulingCopyright IBM 2002供应链管理的应用在跨行业的比较TMCopyright IBM 2002SCM - 最佳应用 ITM库存管理优秀应用细节一般VMI电子货架条Vendor-managed and co-owned inventoryInventory owned by the supplier or co-owned by the retailer and supplierImplementation of centrally-managed (within store) electronic shelf tagsSBT（scan based trading）即时库存同步生产 - 本店品牌Scan-based trading for fast- and slow-moving items Requires cashiers to accurately scan or enter each itemInventory and ordering functions tied directly to the point-of-sale (perpetual inventory)Items are registered and re-ordered when the cashier scans an itemRequires accurate scanning for proper SKU ordering Online private label product production synchronization for vertically integrated retailers创意因店而异库存即时库存自动生产计划 -本店品牌Store-specific inventory based on location, market characteristics, a