品牌的传播交流及关系：一个来自北欧的品牌管理的学术观点.pptxVIP

Brand Communication Relationships: A Nordic Perspective on Brand Management品牌的传播交流及关系：一个来自北欧的品牌管理的学术观点Jian Ming TENG (滕剑鸣) Ph.D Candidate (博士研修生）Department of Marketing and Corporate Geography （市场营销学系）Hanken Swedish School of Economics Helsinki, Finland 芬兰赫尔辛基Hanken瑞典语经济管理学院 Autumn 2003 秋季Member of The Finnish Center of Service and Relationship Management芬兰服务和关系管理研究中心成员Special thanks to: Dr. Kirsti Lindberg-Repo （特别致谢）CERS (Center for Relationship Marketing and Service Management) HankenThe Nordic Perspectives on Marketing市场营销学的北欧学派观点Focus on Service Management 服务管理 Focus on Networks and Int