专业英语物流与供应链管理4 .pptxVIP

Chapter 4 Strategic lead-time management;This chapter：;Examines the concept of lead time, the order-to-delivery cycle, its components and the need to consider the wider context of the order –to-cash cycle. 分析前置时间、订单周期的概念及其构成要素，从更大范围来考察订货变现周期。 Looks at how the reduction of lead times can impact on the goals of logistics pipeline management. 研究缩短前置时间是如何影响物流渠道管理目标的。;Outlines some of the ways in which inadequate systems design can lengthen lead times and engineer cost rather than value into the logistics process. 概括了一些不恰当的系统设计方法，它们延长了前置时间，并增加了设计成本，却对物流过程的增值贡献不大。 introduces the concept of the lead-time gap, offering a number of suggestions for lead time. 介绍前置时间差的概念，提出一些缩短前置时间的建议。;Compendium;1.Time-based competition; Time is money.;9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。七月-21七月-21Monday, July 12, 2021 10、市场销售中最重要的字就是“问”。09:08:0209:08:0209:087/12/2021 9:08:02 AM 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。七月-2109:08:0209:08Jul-2112-Jul-21 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。09:08:0209:08:0209:08Monday, July 12, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。七月-21七月-2109:08:0209:08:02July 12, 2021 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。12 七月 20219:08:02 上午09:08:02七月-21 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。七月 219:08 上午七月-2109:08July 12, 2021 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2021/7/12 9:08:0209:08:0212 July 2021 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。9:08:02 上午9:08 上午09:08:02七月-21 ;Secondly, long lead times mean a slower response to customer requirements. ;Customers in all markets, industrial or consumer, are increasingly time-sensitive.;Question 1;Customers’ drive for for reduced inventories; The concept of the product life cycle: For many products, there is a recognizable pattern of sales from launch through to final decline.;The product life cycle;2.Customers’ drive for reduced inventory;Question 1;Many companies still think that the only way to service customers who require just-in-time deliveries is for them, th