Tsinghua讲义－战略成本管理.pptxVIP

Managing Cost and Strategy Chi-Wen Jevons LeeTulane and TsinghuaLecture One Value Chain: Strategy Design 李志文Three Keys to SuccessVision: Goal, Innovation, OpportunitiesStrategy: How to make it happen (allocating physical resources)Team: Who make it happen (building organizational human capital)Fundamental Formula of Business SuccessEconomic Value = (price – unit cost) x quantityPrice and Quantity: Customer Satisfaction, Customer LoyaltyCost: Source of Competitive Advantage Economy of ScaleEconomy of ScopeDivision of Labor and SpecializationStructure of Team Free Form: Double Tennis, Jazz ComboCentralized: Soccer/OrchestraDecentralized: BaseballBasic Components of Team:Functional Role, Decision Type, Leadership StyleSWOT Analysis of Competitive AdvantageStrengthWeaknessOpportunityThreatFinding SWOT: Benchmark AnalysisBenchmarkingPhysical resourcesHumanresourcesSupport servicesAccountingHuman resourcesLegal servicesInformation systemsTelecommunicationsResearchAnd Develop-ment Design Supply Production Marketing Distri- bution Customer serviceValue Chain and Landscaping AnalysisEconomic Value I have been thinking about Value Chain for years!Case: Sara LeeVirtual OrganizationOutsourcingTeam StructureBrand ManagementResearch and DevelopmentNeed of Cost ManagementExamples of Term Papers江帆：中国航天电子王安嘉：联合报集团曹伟宏，周苏贵：海尔集团谢淑仪：利丰Li and FongDynamic Value Chain Product Cycle Globalization附加价值低的在香港以外的地方进行?附加价值高的在香港进行???????????????????在中国进行缝合衣服的里布来自台湾布料在南亚染色外面的布料采购自韩国拉链由日本进口 产品的设计标签包装运输的管理财务Li Fong Competitive Positioning大规模WalMartLLi FungGap贸易公司AAvonGlobal Sources大规模小规模零售商B2B online companiesTrading companiesRetailers???Total Value-Added Package, Li and Fong制造商的寻求产品的发展原材料的采购生产计划流行的饰物， 节庆的产品， 家具和室内陈设品，衣服， 手工艺品， 运动器材， 玩具， 旅游器具Li Fung Total Value-Added Package品质得到的保证制造的管制运送的合并和巩固出口文件的准备Term Paper15 out of 50 Selected for Revision10 out of 15 get A, will write MBA Thesis under my supervisionPapers of finalists will be considered for publicationSheet3 Sheet2 Sheet1 ACCOUNTS RECEI