《旅游管理专业英语》（第二版） 讲义 Lesson06 Organizational Behavior Management.docVIP

Organizational Behavior Management (OBM) Organizational Behavior Management (OBM) began as the application of behavior analysis to organizational settings and retains the philosophical and methodological principles of behavior analysis (Bucklin, Alvero, Dickinson, Austin, Jackson, 2000). This discipline’s main focus is on the behavior of individuals and groups in organizations. Organizational behavior follows the same principles as individual behavior in other settings. In other words, practitioners should view behavior as naturally occurring, scientific subject matter, and understand that o