市场计划行销概观.pptxVIP

Market Planning: An Overview of Marketing 2 D Jobber, Principles and Practice of Marketing, © 1998 McGraw-Hill Re-definition 重新定义 The marketing planning process制定一个市场计划的步骤方法 Marketing planning at the business level 在公司整体业务水平上的市场计划 Marketing planning at the product level 从产品角度意义上的市场计划 3 D Jobber, Principles and Practice of Marketing, © 1998 McGraw-Hill Re-definition 重新定义 Planning at the business level在公司整体业务水平上的市场计划 Ansoff Martix Strategic objectives 策略目标 4 D Jobber, Principles and Practice of Marketing, © 1998 McGraw-Hill Planning at the product level从产品角度意义上的市场计划 STP, segmentation, tar