大学生旅游行为性别差异研究—以广州高校为例.pdfVIP

Abstract University student tourism has become an important part of tourism market,university in Guangzhou stands in great numbers,their tourist market ’s potential is enormous . Dueto the factors of male and female undergraduates gender differences in behavior. Based on gender differences in behavior and travel behavior of related literature, the author combined with empirical investigation and study of gender and tourism theory, guangzhou part of university college students as the research object, the tourism motivation, attitude, tourism, tourist travel behavior bias analysis from four aspects of the male and female undergraduates travel behavior. Survey found, female students have more intense than the male college students of travel motive, more than male college students to travel abroad like traveling, degree of be fond of of higher than male college students, female students than male college students prefer groups to travel, relative to the female college students, male college students prefer to travel alone. This study for the local tourist enterprise can better development of university students tourist market provides certain basis. Key Words：University student,travel behavior,gender difference. 1. 绪论 1.1 研究背景 性别差异自古有之， 男女两性的特点也各不相同， 因此他们在社会角色及思想行为的 表现上存在差异。最早的性别研究始于 20 世纪六七十年代，当时西方发达国家掀起了大 规模的第二次女权主义运动的浪潮， 从而促进了世界范围内女性主义学术研究及性别研究 的蓬勃兴起，旅游研究中的性别问题自然也成为国外学者普遍感兴趣的研究内容。 国内旅 游研究中对性别的关注多集中于对女性旅游市场、 女性旅游者行为、 旅游与少数民族妇女 发展等几方面， 而关于旅游行为性别差异的研究则非常少。 另外，大学生是一个很大的旅 游消费群体， 自 1999 年全国高校大规模扩招后， 高等教育招生数和在校生规模持续增加。 2008 年全国各类高等教育总规模超过 2907 万人，高等教育毛入学率达到 23.3%。普通高