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2012 届高三二轮复习
专题十
考试范围:阅读理解科技类
阅读理解(共 8篇)
(1)
Micro-blog is no longer simply a platform for self-expression, gossip and
networking, as it is becoming an increasingly fierce battlefield for businesses
wanting to promote their products and services .
Over the last year, micro-blogging has become wildly popular in China, with some
65 million China based micro-blog accounts registered (注册登记) by the end of 2010
and the number is growing by more than 10 million each month, according to Data Center
of the China Internet (DCCI).
At present, Chinas largest web portal Sina claims to have 5,000 company
micro-blog users, including Starbucks, Channel, and IKEA .On the micro-blog pages
of the companies, visitors can not only view advertisements, but also see consumer
feedback (反馈)and even commentaries on hot social issues .
E-commerce (电子商务) expert Lu Bowang says micro-blogging has opened a whole
new dimension of marketing .Through micro-blogs, companies can quickly grasp the
attention of potential consumers and interact with them on a regular basis so to
develop a friendly link with consumers, Lu said .
An Internet surfer nicknamed Xiaoben posted on his micro-blog page that he enjoyed
drinking Puer tea, and within 10 minutes, a micro-blogger who owned an online shop
selling Puer tea recommended his shop to Xiaoben .“It is a little bit like magic .I
just make a wish, and then I get a micro-blog response .”
However, with more and more people micro-blogging to make money, experts warn
that marketing via micro-blog
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