广告媒介详细论述.pptxVIP

5 广告媒介本章目标;This chapter will explain the side of the media advertising story that you don’t see—how the advertising gets placed and why you see the ads that you do when you watch, listen, or read your favorite kinds of mass media. Advertising media is a huge industry with almost $195 billion in spending. Media spending slumped in the early 2000s but showed a turnaround in 2003 with an overall spending increase of 6 percent from the previous year.;通过本章的学习，你将能够：;本章结构;5.3 互联网媒介及直邮 5.3.1 互联网媒介 5.3.2 直邮媒介 5.4 户外媒介、陈列媒介和其他辅助媒介 5.4.1 户外媒介 5.4.2 陈列媒介 5.4.3 其他辅助媒介;5.1 印刷广告媒介5.1.1 杂志广告媒介;The three