市场营销1（英文PPT36.pptxVIP

Marketing 市场营销;About the course;Overall objectives;Methodology;Approach to learning;Textbook and references;Textbook and references;Course evaluation;Contact address;Part One;Lecture One;Objects in lecture 1;What is marketing?;Core Concepts;1.The preliminary concepts of marketing;CDV=TCV-TCC;Faster;;The Marketing System;2. Marketing is …;Marketing is…;Marketing is…;;Figure 1-1 Marketing Concept;;;;;Demand Management;4.The evolution of marketing;;The Societal Marketing Concept;New Marketing Challenges in changing world;5.Extending marketing concept;;Next week