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目录
摘要······················································1
引言······················································3
正文······················································4
一、背景··················································4
二、课题研究的目的和意义···································4
三、高校外卖及大学生网上订餐的现状·························4
四、研究方法··············································5
（一）思路及设计·····················································5
1. 调查问卷的设计···············································5
2 ．研究对象·····················································6
3 ．研究的思路···················································6
（1）样本的信息及网上订餐的选择与否·····························6
（2）网上订餐的原因及偏好·······································6
（3）研究方法 ··················································6
（4）数据选择···················································6
（二）得出数据······················································7
（三）数据的分析····················································7
(1)性别特征···········································7
(2)饮食习惯和性别··············································7
(3)年级特点············································8
(4)月生活费····················································8
(5)网上订餐的偏好··············································9
(6) 每月生活费对订餐行为的影响································13
(7)高校大学生偏好的网上支付方式·······························15
五、结论及建议
（一）结论·····················································16
（二）高校大学生在网上订餐时受到的主要影响因素··················17
(三)建议······················································17
1.给提供外卖服务的餐饮店和外卖平台·························17
2.给进行网上订餐高校大学生·································19
3.给培养和治理大学生的高校·································19
参考文献·································
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