管理咨询公司笔试题目.docxVIP

APPLICANT SUMMARY ( M ( M / F ) Date of birth Current Hukou Current employment status Work experience in years Email address Expected Salary Instructions There are two sections to the test A) Writing test This section assesses your analytical and writing skills. Please respond in the word document in the laptop provided. Please spend no longer than one hour on this section of the test. B) Numeracy test This section assesses your numeracy skills. Please respond in the excel spreadsheet in the laptop provided. Please spend no longer than 30 minutes on this part of the test. A) WRITING TEST There are two parts to this test. Part 1 (40 minutes) Based on the tables on alcoholic drinks (AD) sales in China below, you will first write an assessment of the AD market in China. Your analyses should include one paragraph on each of the following points and should not exceed two pages: Performance of the market relative to the previous year Relative performance of different subsectors Differences across the territories within China Unit price movements Activities of key players and brands Changes in distribution patterns How you expect the market to perform over the period 2006-2010, stating reasons for your assumptions. Be concise and analytical, not wordy and descriptive. In other words, do not simply describe what the data is doing, but make a real effort to explain why the market might be behaving in this way. Quality of written analysis is more important than quantity. Table 1 Historic sales of Alcoholic Drinks by Sector: Total Volume 20002005 Million liters 2000 2001 2002 2003 2004 2005 Alcoholic drinks 27,508 28,616 29,886 31,356 33,153 35,003 Beer 21,264 22,708 24,309 25,964 27,660 29,380 Wine 1,415 1,542 1,648 1,760 1,888 2,021 Spirits 4,829 4,366 3,929 3,632 3,605 3,602 Table 2 Historic sales of Alcoholic Drinks by Sector: % Total Volume Growth 2000-2005 2004/ CAGR Total Sector 2005 00-05 00-05 Alcoholic drinks Beer Wine Spirits Table 3 Historic sales of Alcohol