【数字化分析】IMD-数字化漩涡正在加速，但公司没有一个明确的前进计划（英）_市场营销策划2021_.docxVIP

DIGITAL VORTEX 2021 Digital Disruption in a COVID World DIGITAL VORTEX 2021 TABLE OF CONTENTS KEY INSIGHTS 3 INTRODUCING THE DIGITAL VORTEX 2021 5 Media in the Middle Relative Acceleration During COVID-19 Relative Deceleration During the Pandemic THE IMPACT OF COVID-19 ON DIGITAL TRANSFORMATION 9 A High Premium on Digital Maturity Survival First, then Cost and Innovation Spend More, Do Better FINAL VERDICT: THERE’S NO HIDING FROM DIGITAL DISRUPTION 13 THE KNOWING-DOING GAP 14 Responses to Digital Disruption are Improving… Barely Active Response to Digital Disruption Leads to Better Performance DIGITAL STRATEGIES ARE BECOMING 16 INCREASINGLY FRAGMENTED The Larger They Are the More Fragmented They Become A More Coordinated Strategy Leads to Better Performance THE DIGITAL STRATEGY EXECUTIVE BLIND SPOT 19 MOST INDUSTRIES ARE OPTIMISTIC DESPITE 20 A CHALLENGING ENVIRONMENT What Me, Worry? Concern vs Confidence About Future Digital Competitiveness ABOUT THE RESEARCH 22 DIGITAL VORTEX 2021 KEY INSIGHTS The Digital Disruption Hall of Fame The five industries at the center of the Digital Vortex – Media Entertainment, Retail, Telecommunications, Technology Products Services, and Financial Services – have remained unchanged since 2015. Digital Disruption is Not Slowing Down All 14 industries moved closer to the center of the Digital Vortex, where the velocity and magnitude of change was greatest. 90% of respondents reported that digital disruption was already present and was exerting a major to transformative impact on their industries. The Big Movers Four industries showed the greatest digital acceleration: Healthcare Pharmaceuticals, Retail, Education, and Professional Services. An Acceleration of the Digital Transformation Knowing-Doing Gap While more than 90% of respondents believed that digital disruption was a CxO-level concern, 39% reported that their organizations were not responding appropriately. While there was a positive performance benefit fo