赢利经营和领导能力.pptx

Profit Pools and Core Competence;Profit Pools: A Fresh Look at Strategy;THE PC INDUSTRY’S PROFIT POOL;The Profit Pool Lens;THE U.S. AUTO INDUSTRY’S PROFIT POOL;Profit Pools: Company Examples;Managerial Implications;Turbulent industries;Creating and managing a profit pool;Looking Ahead: Profit Pools and the Five Forces;Marakon Runners;Marakon Associates’s Approach to Corporate Strategy;How Strategy Happens;Learning where value is created;Evaluating Strategy;Managing for value;Application to our cases;The Core Competence of the Corporation;Core Competence;Competence and Technology;Core competence questions:;Characteristics of Effective Competencies;Choosing Competencies;Core Competence and Core Products;A Hierarchy of Competencies;Building Strategy from Capabilities;How to map your industry’s profit pool;A straight forward exercise with complications;Four step process;Four step process;What is “profit” anyway?;Example: Credit cards at RegionBank;RegionBank’s Profit Pool Map;RegionBank’s Profit Pool Mosaic