项目开发过程与投资评估.pptxVIP

项目开发过程与投资项目评估;目 标;? 项目开发过程Project development process;项目预案 Proposal;市场调查Marketing Research;市场调查过程The marketing research process;市场调查的主要内容Key areas for marketing research;二手资料和一手资料Secondary Data and Primary Data;商业环境分析Business environment analysis;行业分析Industry analysis;新进入者的威胁Threat of New Entrants;供应商操纵力 Bargaining Power of Suppliers;购买者操纵力The Bargaining Power of Buyers ;替代品的威胁Threat of Substitutes;行业竞争状况The rivalry in the industry;现状分析Situation Analysis;可行性分析Feasibility Study;可行性报告格式Outline of Feasibility Study;可行性报告格式Outline of Feasibility Study;商业计划 Business Plan;实施Im