考克斯圆桌会议CRTSlovenianationalvaluesandcsr .pptxVIP

National Values Corporate Social Responsibility Stephen B. Young, Global Executive Director Caux Round Table Portoroz, Slovenia April 4, 2008;The Challenge: What are the cultural foundations for CSR Management? Does CSR Management fit within a national development strategy?;What is CSR Management? Business decision-making that includes anticipation and measurement of a wide range of consequences Incorporates cultural and moral perspectives into the financial metrics of successful firms Normative standards derived from global perspectives (Caux Round Table, UN Global Compact, GRI, SA 8000);What is National Culture? Customs, habits, values, priorities that create a psychological comfort zone for individuals Predispositions and dispositions of personal character Core concepts – axial principles - expressed in language and apprehended through language use;What Are Axial Principles? Core principles about human purpose and reality that influence many attitudes, behaviors, and expectations of right and wrong, good and bad, close and far Cultures have unique axial principles Axial principles shape national character Axial principles are expressed in language but carried out in behavior;;;;9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。七月-21七月-21Thursday, July 22, 2021 10、市场销售中最重要的字就是“问”。17:15:3017:15:3017:157/22/2021 5:15:30 PM 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。七月-2117:15:3017:15Jul-2122-Jul-21 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。17:15:3017:15:3017:15Thursday, July 22, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。七月-21七月-2117:15:3017:15:30July 22, 2021 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。22 七月 20215:15:30 下午17:15:30七月-21 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。七月 215:15 下午七月-2117:15July 22, 2021 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2021/7/22 17:15:3017:15:3022 July 2021 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。5:15:30 下午5:15 下午17:15:30七月-21 ;;;;13;14;;;;; ;20;21;22;23;24;25;;;;;Conclusion: CSR Management will be most successful whe