第四篇营销方案(4Ps).pptxVIP

International Marketing第四篇 营销方案（4Ps） International Marketing第七章产品策略International Marketing　第十二章　国际市场营销渠道策略主要内容产品与整体产品概念产品生命周期品牌策略、商标策略与包装策略A Product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.Includes:Physical ObjectsServices：（ Banking、Hotels、Tax Preparation、Home Repair）EventsPersons：（Politicians, entertainers, sports figures, doctors and lawyers.）Places：（ Business sites and tourism）Organizations：（schools and churches.）Ideas：（public health campaigns, environmental campaigns, and others such as family plann