营销学原理测试12章(英文版).pdfVIP

一、单选题 1、Which of the following is NOT an accurate description of modern marketing? A、Marketing is the creation of value for customers. B、Marketing involves managing profitable customer relationships. C、Marketing emphasizes selling and advertising exclusively. D、Marketing involves satisfying customers needs. 2 、 Marketing is defined as a social and managerial process by which individuals and organizations obtain what they need and want through ________. A、research and development B、innovation and creativity C、manufacturing efficiencies D、value creation and exchange 3、According to management guru Peter Drucker, The aim of marketing is to ________. A、maximize profits of the company B、emphasize customer wants and not customer needs C、make selling unnecessary D、fulfill unrealistic customer expectations 4、________ are human needs that are shaped by culture and individual personality. A、Necessities B、Wants C、Demands D、Values 1 5、Greg Williams now has the buying power to purchase the desktop computer that he has wanted for the last six months. Gregs want now has become a(n) ________. A、need B、necessity C、demand D、exchange 6、________ is the act of obtaining a desired object from someone by offering something in return. A、Valuation B、Exchange C、Market offering D、Confiscation 7、Which of the following statements reflects the marketing concept? A、Focus on making continuous product improvements. B、Undertake a large-scale selling and promotion effort. C、Emphasize an inside-out perspective. D、Consider customer focus and value as the paths to sales and profits. 8、Cathys Clothes is a small yet successful retail chain that sells womens clothing and ac