某着名外企所作中国冰箱行业战略报告(英文版).pptxVIP

CONFIDENTIAL;KEY MESSAGES;MARKET ASSESSMENT;MARKET ASSESSMENT;MARKET DEFINITION;PRODUCT SCOPE – WHITE GOODS;MARKET DEFINITION;LOW-END REFRIGERATOR MARKET IS LIKELY TO BE DOMINATED BY LOCAL COMPETITORS. MNCS COULD SUCCEED IN THE MID-TO-HIGH-END NICHE MARKETS;MARKET DEFINITION;ALTHOUGH aaaaaaOND LARGEST MARKET AMONG WHITE GOODS, REFRIGERATOR MARKET GROWTH WILL BE MODEST;;MID-TO-LARGE CAPACITY REFRIGERATORS HAVE BEEN CONSUMERs FAVORITE CHOICE;SIDE-BY-SIDE REFRIGERATOR MARKET WILL BE OF VERY LIMITED SIZE, DESPITE ITS HIGH GROWTH RATE;PRICE IS THE DOMINANT FACTOR FOR CONSUMER’S NON-SIDE-BY-SIDE REF