中国高铁出口的市场选择策略研究-基于“一带一路”背景.pdfVIP

摘 要 高速铁路凭借其高运输效率、高覆盖面积、高经济带动力、低运输成本、低能耗的特征，正 在世界范围内被接受。全球高速铁路运营里程估计将会有井喷式增长。辽阔的外部市场也为中国 高铁出口带来契机。21 世纪以来，中国高速铁路的进展取得了举世瞩目的成就，成为世界上第四 个掌握高铁核心技术的国家。在全球经济疲软和中国国家政治经济形势严峻的大背景下，中国提 出“一带一路”的国家战略，力求开拓新的政治经济文化交流路径。中国高铁将作为“一带一 路”战略的产品向沿线国家出口。正确选择目标市场将决定中国高铁的出口效益。有效的高铁出 口不仅可以拉动中国国内的经济，也对亚非欧大陆甚至是全球范围内的道路连通、经贸合作、政 治稳定带来深远的影响。中国高铁的有效出口将为“一带一路”战略的实现奠基，为全球经济增 长提供新的驱动力。 本文首先介绍了世界高铁进展背景，以及中国高铁出口的目的和意义，总结了国内外研究综 述，概述本文架构。然后阐述了“一带一路”战略的提出和要义与该战略和中国高铁的相互影 响。接着对中国高铁进展做了简要概括，说明白“一带一路”战略提出前后中国高铁出口的不同 状况。接下来阐述了中国高铁出口的市场选择现状和存在的问题，然后对影响中国高铁出口的目 标市场选择因素和主要目标市场环境做出简要分析。最终分别从国家政府层面和高铁企业层面给 中国高铁出口的目标市场选择策略提出建议。 本文经过对各大市场的分析，认为中国高铁出口的主要目标市场应该选择亚洲市场、非洲市 场和拉美市场。 关键词 ：一带一路；中国高铁；市场选择 Abstract High-speed railway has been widely accepted because of their high transport efficiency,high coverage, large economic power, low transportation costs and low energy consumption. The global high-speed rail operating mileage is expected to have a blowout growth. The vast external market also brings opportunities for Chinas high- speed rail output. Since the 21st century, the development of Chinas high-speed railway has made remarkable achievements, and China becomes the fourth country in the world to master the core technology of high-speed rail. In the context of the global economic weakness and Chinas national political and economic situation, China has put forward a national strategy of one belt and road and strives to open up a new path of political, economic and cultural exchanges. Chinas high-speed rail will be used as a product of one belt and road strategy to export along the country. A good choice of the target market will determine the output efficiency of Chinas high-speed rail. Effective high- speed rail output can not only stimulate Chinas domestic ec