询盘和请求函InquiriesandRequests.ppt

Chapter 4 Inquiries and Requests 询盘与请求函 The reasons for writing 1). to obtain information 2). to receive printed matters 3). to receive sample products 4). to order merchandise 5). to engage services 6). to make reservations 7). to seek special favor While writing, be specific and brief; be reasonable; and provide complete, accurate information. 1. Inquiries 询盘 A. inquiry for product 1) the specific information that you need 2) the course of action you would like your reader to take B. inquiry for information 1) itemize and list the specific facts you want 2) enclose a self-addressed, stamped envelope 3) suggest a way in which you can reciprocate a. Inquiry for Product Why is the following inquiry not good? Dear Sir or Madam, Please send us information about your office copiers so that we will know whether one would be suited to our type of business. Yours truly, The revised letter Dear Sir or Madam, We intend to purchase a new office copier before the end of the fiscal year. We would like to consider an RBM copier and wonder if you have a model that would suit our needs. Our office is small, and a copier would generally be used by only three secretaries. We run approximately 3,000 copies a month and prefer a machine that uses regular paper. We would like a collator, but rarely need to run off more than 25 copies at any one time. We would also like to know about your warranty and repair service. Since our fiscal year ends on Sept. 30, 2008, we hope to hear from you soon. Sincerely yours, b. Inquiry for Information Dear Mr. Green, I am taking a course in Principles of Advertising at Smithville Community College in Smithville, Ohio, and am doing my term project on the ways in which American automobile manufacturers been competing in the small-car market. I would like therefore greatly to appreciate your sending me the following specifications on the new RX-7: … I would also find it very helpful if you told me in which magazine (or other mass media) you b