世界行销讲座之全球营销.pptxVIP

The World of Marketing;Chapter Learning Objectives;Introduction to the Topic;Needs versus Wants;Exchange of Value;Exchange of Value (continued);(Almost) Anything Can Be Marketed;(Almost) Anything Can Be Marketed;The Marketing Concept;Marketing Planning;Marketing Planning (continued);Marketing’s Tools;Marketing Planning (continued);The Evolution of a Concept;The Evolution of a Concept (continued);Marketing Creates Value;Marketing Creates Value;Marketing and Culture;Marketing’s Role in Society;Famous Last Words…