零售行业的竞争动态(英文版).pptx

Competitive Rivalry and Competitive Dynamics;;Definitions;Definitions;From Competitors to Competitive Dynamics;個案:General Mills;Effect of Competitive Rivalry on a Firm’s Strategies ;A Model of Competitive Rivalry;Competitive Rivalry;Competitor Analysis;Market Commonality;Resource Similarity;;Drivers of Competitive Actions and Responses:;;;Drivers of Competitive Actions and Responses:;;Competitive Rivalry;Strategic and Tactical Actions;Factors Affecting Likelihood of Attack:;;;Factors Affecting Likelihood of Attack:;;;Factors Affecting Likelihood of Response;Factors Affecting Likelihood of Response:;;市場領袖較易被模仿 高風險的企業行動較少被模仿 價格掠奪者較少被模仿;;Competition;Strategic Conduct is Dynamic;;Competitive Dynamics:;Gradual Erosion of a Sustainable Competitive Advantage;;Obtaining Temporary Advantages to Create Sustained Advantage;;Competitive Dynamics:;;第一行動者的經營策略;成熟期產業;成熟產業限制進入的策略;成熟期產業的敵對競爭策略;衰退期產業的競爭程度;衰退產業的策略選擇;收割策略