- 1、本文档共48页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Competitive Rivalry and Competitive Dynamics;;Definitions;Definitions;From Competitors to Competitive Dynamics;個案:General Mills;Effect of Competitive Rivalry on a Firm’s Strategies ;A Model of Competitive Rivalry;Competitive Rivalry;Competitor Analysis;Market Commonality;Resource Similarity;;Drivers of Competitive Actions and Responses:;;;Drivers of Competitive Actions and Responses:;;Competitive Rivalry;Strategic and Tactical Actions;Factors Affecting Likelihood of Attack:;;;Factors Affecting Likelihood of Attack:;;;Factors Affecting Likelihood of Response;Factors Affecting Likelihood of Response:;;市場領袖較易被模仿
高風險的企業行動較少被模仿
價格掠奪者較少被模仿;;Competition;Strategic Conduct is Dynamic;;Competitive Dynamics:;Gradual Erosion of a Sustainable Competitive Advantage;;Obtaining Temporary Advantages to Create Sustained Advantage;;Competitive Dynamics:;;第一行動者的經營策略;成熟期產業;成熟產業限制進入的策略;成熟期產業的敵對競爭策略;衰退期產業的競爭程度;衰退產業的策略選擇;收割策略
文档评论(0)