2021高端美妆白皮书.pptxVIP

;“Prestige Substitutes” are critical at every special moment 品牌意识强烈，重要时刻必须 “贵替”登场;;;;;国潮消费客单价;;;;;;;;2100万会员 2300万全网社交平台粉丝;“Prestige Substitutes” are critical at every special moment 品牌意识强烈，重要时刻必须 “贵替”登场;They were born in the years with rapid economic growth and just graduate from university. They are “ 三 无 青 年 youngsters with 3 NOs”, NO family burden, NO loans, and NO kids. They are single and just need to afford their own expenses, which allows them to buy the products they want without major pressure. They don’t need to hesitate a lot in front of price tags.;;Localized product development： qualified RD, supply chains and distribution channels Start to build “Branding“ , with proven concepts and stories;;Avg Spending/ Transaction;;;;;;;;;