态度改变理论.pdf

态度改变理论 态度改变理论 p class=MsoNormal align=left style=text-align:left;mso-pagination:widow-orphan; tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt; background:white;word-break:break-all1. 海德的平衡理 论认为，人们的认知系统中存在着使某些情感和评价之间趋 向于一种的压力，强调人际关系对认知平衡的影响。 p class=MsoNormal align=left style=text-align:left;mso-pagination:widow-orphan; tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt; background:white;word-break:break-all p class=MsoNormal align=left style=text-align:left;mso-pagination:widow-orphan; tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt; background:white;word-break:break-all 借助 P— O—X 模 型，可以推知人们的感情及其平衡关系中包括了八种状态。 其中有四种是平衡的结构，四种是不平衡的。个体将尽可能 少地改变情感关系以恢复平衡结构。在一定情景中，有许多 解决不一致的途径。 任何一种不平衡结构， 都必须得到解决， 以尽力维护其平衡。 p class=MsoNormal align=left style=text-align:left;mso-pagination:widow-orphan; tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt; background:white;word-break:break-all p class=MsoNormal align=left style=text-align:left;mso-pagination:widow-orphan; tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt; background:white;word-break:break-all 在企业管理中， 可 以采取一定的措施来改变员工对某人或某些实施方案的态 度，尽力使员工的心理达到平衡，从而以积极的工作态度投 入生产中，提高生产效率。 p class=MsoNormal align=left style=text-align:left;mso-pagination:widow-orphan; tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt; background:white;word-break:break-all p class=MsoNo