从语境顺应视角看委婉语在国际商务中的运用.docVIP

PAGE PAGE 24 从语境顺应视角看委婉语在国际商务中的运用 摘要 处于交际语境环境下，不论是物理，社会乃至是心理都需要受到说话者以及释话者的制约而实现，是在彼此的选择活动行为下才能产生，选择活动构成了语言使用的组成部分，这部分则变成和选择构成动态适应的要素。委婉语的语言表达能力非常发达，作为语言艺术形式，更是一种优秀的交流工具。其选择使用基于交际语境的需要，所以商务英语中委婉语的选择，能够催生和谐的商务环境，促进双方交易的的实现。本文在了解委婉语和顺应理论相关知识的基础上，研究了商务谈判中委婉语的使用策略，最终从顺应理论的角度分析了国际商务谈判中的委婉语应用策略。 关键词：委婉语；国际商务；语境顺应 On the Application of Euphemism in International Business from Context Adaptation Theory Abstract In the communicative context, psychological, social and physical adaptation can be activated in speaker and interpreter’s choice, selection activity has been the part of language use, and this part and selection component together have become parts of dynamic adaptation. Euphemism , a wealth of language expression ability, is not only a language of art but also a means of good communication. The choice of its use adapts to the context of communication, and thus the use of euphemism in Business English is conducive to creating a good business environment,in order that the expected purpose of both parties to be achieved. On the basis of the knowledge of euphemism and adaptation theory, this paper studies the use of euphemism in business negotiation, and analyzes?the application of euphemism in international business negotiation?from the perspective of adaptation theory. Key words: euphemism; international business; context adaptation 1．Introduction The adaptation theory is a dynamic context,for the reason that choosing language in the business negotiation and the formation of a dynamic adaptation is consist in the context of the choice. Verschueren mix in the context and so is linguistic context of the background. There are four elements which are language users, speakers and translators, mental world, social world and the physical world consist of communicative context. It is inevitable that,as for business affairs, people tend to choose other communication language they use in this process. Business Affairs English euphemism chose to use formal language of communi