某咨询—中移动：移动通信行业的趋势分析.pptxVIP

;Agenda;Context;Key Issues for China Mobile;Average Revenue Per Subscriber is declining ...;It is thought that data services will ultimately fill this “value gap”, with mobile devices becoming the ECommerce “tool of choice” for most consumers;Investors believe that the introduction of mobile data technologies will create significant new opportunities...;;;;… transport and access will become “low value” commodities ...;;;;Key Near-Term Success Factors;Identify, develop, and retain target customers through on-going segmentation and analysis Secure existing revenues through revenue integrity measures Become customer centric, and begin to develop a Customer Management System Switch fixed to variable costs through outsourcing Optimise the business portfolio to capture and invest in new revenues streams;;;2. Creating a Customer Centered Organisation;2. Creating a Customer-Centered Organisation;;;;4. Switch fixed to variable costs;1. Dispose of non-core “value destroying” businesses;Assumptions and Next Steps;Looking Forward;CESA;;Critical Issues that Affect the Value Drivers;Our Response to the Top 6 Critical Issues;Which Responses Resolve Which Critical Issues?;Typical Communications Business Development Phases ;The CESA Solution and Its Impact on the Business Development Phases;A Complete Enterprise Architecture for Communications Businesses;Organizational Build and Business Process Model ;Integrated Performance Measurement Framework;Applications implementing the Customer Value Chain in the Demonstration;Systems Impact on the Value Chain;An Integration Architecture and Preferred Vendor Product Set;Core Application Architecture of CESA ;A Proven Implementation Approach;A Flexible Implementation Approach ;The largest telecommunications provider in Switzerland;Customer Relationship Management;The Search For Competitive Advantage;Power Has Shifted From The Manufacturer / Retailer To The Customer;Customers Have Become Very Demanding