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Author: Laird Reed
Reviewers: Scott Wells, Karen Hellmich
bc
3C’s
March 1998
Copyright© 1998 Bain Company, Inc.
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CU7030298IMB
3 C’s
The 3C’s framework
Tools and strategic questions answered
Takeaway slides
Agenda
2
CU7112497ECA
3 C’s
Agenda
The 3C’s framework
Tools and strategic questions answered
Takeaway slides
3
CU7112497ECA
3 Cs
Strategic Purpose:
To determine a company’s strategic cost position relative to competitors
To identify cost reduction opportunities
To identify revenue and profit maximizing strategies
To achieve differentiation and preempt competitor moves
To determine the strategies that fit best with a company’s core competencies
Costs
Customers
Competitors
Capabilities
The 3 C’s is one of the core tools used to determine the most leveraged strategy for a business.
The fourth, often neglected, “C”
Framework
4
CU7112497ECA
3 C’s
Agenda
The 3C’s framework
Tools and strategic questions answered
Takeaway slides
5
CU7112497ECA
3 C’s
Costs
Cost-Related Bain Tools
Strategic Questions Answered
1. Relative Cost Position
1. How do our costs compare to competitors’ costs by
product/service/business? What is our full potential cost position?
2. Experience Curve
2. To what extent is the company using its accumulated experience to drive
down unit costs?
3. Cost Sharing Analysis
3. Are there any opportunities to share costs within the company? What are
the potential savings from cost sharing?
4. Best Demonstrated Practice
4. What are the best internal and external practices? To what extent are they
transferable? What will be the impact of implementing them more broadly?
5. Value Chain Analysis
5. How can we optimize at each step in the value chain? What are the cost drivers at each step?
6. Profit Hunt
6. What are the quick hit operating improvements? What is the savings potential?
7. Product Line Profitability/
Cost Allocation/Activity Based Costing
7. How do we allocate costs to each bu
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