策略行销工具分析.pptxVIP

策略行销工具箱Strategic Marketing Tool Box(1);BASIC TOOLKIT;乱流 (Turbulence);乱流的来源 (Source of Turbulence);乱流 (Turbulence);如果你习惯较低的乱流度，你会 If we are personally more comfortable at lower levels of turbulence;如果你习惯较高的乱流度，你会 If we are personally more comfortable at higher levels of turbulence; 改变;缺一不可You can’t do without each one of them; ; ; 竞争对手无法赶上的竞争优势;竞争优势Competitive Edge; 策略的意图;例子 Example;策略的意图: Cathay Pacific; 九宫格: Urgency / Impact Matrix;Strategic Impact Matrix 策略性冲击方阵; AEIOU 团队合作的五大元素; 团队合作 AEIOU;谢 谢