青年养生局--养生买手店视觉设计设计说明.打印pdf(2022年-2023年).docxVIP

二○二一 届学生毕业论文（设计） 存档编号： 172218100280 毕 业 论 文 （设 计 ） 论 文 题 目 青 年 养 生 局 --养 生 买 手 店 视 觉 设 计 设 计 说 明 （英 文） Youth health care Bureau - visual design of health care buyers shop Design description 学 院 设计学院 专 业 视觉传达设计 姓 名 王志婷 学 号 172218100280 指导教师 周雯 年 月 日 目录 一、设计概况 ·····························································1 二、设计依据 ····················································1 （一）主题背景分析 ······················································1 （二）设计理由分析 ·····················································1 （三）调研分析 ·······················································2 1、市场 ·························································2 2、受众 ·························································2 3、品牌形象定位 ··················································2 三、设计目标与意义 ·················································3 四、设计方案 ····························································3 （一）便捷养生产品的选择 ·············································4 （二）视觉构建 ·······················································4 1、风格及文案构建 ··················································5 2、LOGO 及视觉构建 ················································7 3、容量清单 ························································6 （三）延展部分 ·····················································8 1、视觉介绍 ···············································10 2、容量清单 ·····················································12 3、展示空间 ······················································13 五、设计总结反思 ······················································14 致谢 ·······························································15 1 一、设计概况 疫情时期，中药因起到至关重要的作用而再次被带上舞台，在此次疫情防控中，从 全国调来 4900 余名中医药人员驰援湖北，其中院士 3 人，数百名专家，此次中医药援 助队伍规模之大、力量之强，是前所未有的。[1]（经济日报） 疫情期间分类开展救治。轻症治疗和恢复期治疗中医药早期介入，重症、危重症实 行中西医结合，制定相应的治疗规范和技术方案。在武汉疫情期间，中医医疗队及时给 予中药汤剂或中成药，有效缓解患者病情发展，缓解了医疗资源紧张压力。中成药中金 花清感颗粒、连花清瘟胶囊、血必净注射液和清肺排毒汤、化湿败毒方、宣肺败毒方等 具有明显疗效的 “三药三方”[1]。（经济日报） 一场