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- 2021-11-08 发布于甘肃
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考点规范练 21 Unit 1 Great scientists
Ⅰ.阅读理解
WeChat,one of the world’s most popular mobile apps and social networks,brought
home iF Gold Award for its smart retail innovation,Scan Go.It is the first ever
Chinese product to win gold in the iF Service Design category.
Established in 1953,the German-based iF Design Award has always been known for
its “Independent,Rigorous(细致的) and Reliable” standards.
Scan Go enables shoppers at retail stores to turn their mobile phone into a
virtual checkout counter.When shopping,customers use their mobile phones to scan
product barcodes(条形码),view product information,get discounts,complete self-
checkout,and pay directly within the app via WeChat Pay.There is no queuing up at the
cash register.
According to statistics,sales during peak hours in traditional supermarkets
account for 60% of total turnover,and on average customers spend three to five
minutes on queueing and payment during peak hours.With Scan Go,customers no longer
have to queue,and the payment time is shortened to one minute.
In order to realize queue-less purchasing,the WeChat team greatly optimized
retailers’ instore customer handling efficiency during peak hours,and enables
overall management of the consumer traffic flow.By introducing dedicated lanes for
Scan Go,supermarkets have achieved over a five-fold increase in converting(转变)
digital members within two months.
In addition to improving retailers’ checkout efficiency and providing customers
with a better shopping experience,Scan Go also combines promotion and marketing
modes through Mini Programs,to help increase sales.It helps retailers(零售商) to link
the online and offline aspects of their business,and has become the standard tool in
China for merchants to realize digital transformation.Scan Go is now widely used by
retailers in China.
1.What does the third paragraph mainly tell us?
A.The use of a virtual checkout counter.
B.The convenienc
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