【产品手册】甲骨文Oracle_业务宣传册Brochure_Commerce_Cloud_市场营销策.docx

ORACLE COMMERCE CLOUD COMMERCE EV OL UTION eCommerce is Getting Harder. Online retail growth is flat1. Simply selling online no longer guarantees the exponential growth it once did. Competitive pressure, rising expenses, and changing consumer demands make it harder than ever to stay ahead. Delivering an anytime, anywhere customer experience personalized to each shopper is what merchants strive to deliver, but dated technology and complicated integrations keep merchants from achieving customer experience goals. Brands are lacking the agility they need, and are paying more than ever to a variety of vendors to support their commerce programs.2 What are the top three risks or threats to online success at your organization?3 High Shipping Costs Delivery Speed Challenges 19% Price CompetitionHigh Transaction Costs Technology Integrations 29% Price Competition High Transaction Costs Technology Integrations 29% 25% Inability to Innovate Quickly Poor Site Performance Delays to Market 24% Marketing Acquisition Costs 21% 20% 20% Disconnected Customer Experiences 20% 17% ORACLE COMMERCE CLOUD 2 ?COPYRIGHT 2016 ORACLE AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.ORACLE COMMERCE CLOUD PAGE ?COPYRIGHT 2016 ORACLE AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED. ORACLE COMMERCE CLOUD PAGE 3 ORACLE COMMERCE CLOUD PAGE ORACLE COMMERCE CLOUD PAGE 4 Growth and profitability is critical to success. In the new era of commerce, you need to innovate faster than competitors, while reducing costs. You Need a SaaS Commerce Platform that Doesn’t Compromise Your Vision In an effort to simplify eCommerce operations, merchants have started moving to the cloud. Many decision makers initially accept the compromise of brand control and innovation in order to get the cost reduction and operational simplicity of a SaaS platform. Traditional SaaS commerce platforms have been “good enough” to get started in eCommerce but are not flexible or scalable enough to enable and support meaningful g