宝来巡展试车活动经销商执行规范.pptxVIP

The standard of Bora Itinerant exhibition, test drive activities distributor carries out October,2002Contents：1. The survey2. Standards of distributor shows in front of the public3. The standards of distributor test drive4. The propagate and cooperate for the activities5. Follow-up work of activitiesThe stage of preheating the advertising of newspaper, network and radio stationShows and test drive activityMiddle and later propagate stageReporters’ follow-up storiesTo advance a monthAfter a month of activity endTo decide the specific time through the activity The soft document is propagandized, the follow-up stories Page 1：SurveyObjective：1. Sets up fixed connections with potential consumers and make them have vivid understanding and recognizing of Bora’s features to have identification.2. Through promoting the reputation degree in consumers mind to reach the function which promotes the sales volume. 3. Strengthen Bora’s competitiveness in the automobile market, increasing the popularizing in the area, to develop every area and the distributors maximum strength4. Regulate each distributor’s way and contents in the sales process and set up the image distinguish system in consumers’ mind.Three processes of activitythe first city as examplePage2：contents of major activity Public show:Choosing 1-2 local, high grade markets with numerous people, putting 2-5 Bora automobiles in different colors. The distributor explains on behalf of the scene, introduce the product information and activity arrangement.Distributors exhibition room shows and test drive:Through showing scene, register on internet, distributor exhibition room collect the consumer list who hope for that test drive,and screen the list, invite the potential consumer to go to distributors exhibition room, take part in the activity of test drive.Work time tableFist and second week Activity plan Third and forth week preparation of activityFifth week activity carry outSixth week conclusion of activityThe distribut