简洁商务模板之潮流公司业务简介emailmarketing.pptxVIP

Email 2009: Trends and Solutions in a Tough Economy;Obama Inauguration Speech;Email Change Begins Today!; There are many challenges, but YOU can build a better email marketing program!;Trends Shaping Email in 2009;7 Key Trends Affecting Email Marketing in 2009;1. Beyond Customer Control to Customer Expectation – The Amazon Effect;Choose if They Want to Opt-in …;Determine If, When,/Where, What, How They Read …;Determine If/When to Change Their Preferences;When to Report as Spam …;When They’d Prefer Another Channel …;And When They Want the Relationship to End …;…and now – SUPER EXPECTATIONS;Your Competitors Are Creating Great Expectations;“Spray-N-Pray”, “Batch-N-Blast” – Low Relevancy = Goodbye;Frequency is out… Behavior is in… Lifecycle Trigger Click Stream;Move to Behavior-Based Programs;Control Expectations = Potential for More Engagement;2. Channel Explosion and Consumer Preferences;Communications/Marketing Channel Explosion = Choices and Preferences;When was the last time any of you rode your skateboard to work?;Facebook generation (18-24) = 10% of U.S.;72% of U.S. population will be 20+ in 2010;And Email Still Rocks for Business Communications;Shifts - Not The End of Email;3. The Email Volume Overload;What’s the Total Impact of Frequency;Retailer Case Study – Increased Frequency;Financial Impact of Increased Mailings;4. Your List Is Shrinking Going Inactive;;Engage and Delight…Every Step of the Way;Enable Preferences…Manage Expectations;Get Them Started Right Away;Win Inactive Subscribers Back;Why Recipients Unsubscribe;Make Unsubscribing Staying Easy;5. Most of Your Prospects Are Long Term – The Unconverted Majority;B2B: 70% of Leads are Long-Term Opportunities;B2B Email Drip Programs Nurtures Prospects;PPC: 95%+ Don’t Convert Immediately;Most Common Mistake: No Easy and Obvious Sign Up;6. Your Emails Are Being Viewed in a Growing Number of Environments;Web Browser;An Email in Every Pocket;BlackBerry Email Browser Experience;;7. Email Becomes “Social