AmericanAdvertisingLanguage美式广告语言.doc

AmericanAdvertisingLanguage美式广告语言 AmericanAdvertisingLanguage美式广告语言 PAGE / NUMPAGES AmericanAdvertisingLanguage美式广告语言 American Advertising Language Table of Contents I .Title Page II .Contents III.Thesis content (a) Abstract 2 5.1 Introd uction 3 3.1 Main content 4-19 3.2 Brief Introduction of Advertising 4-8 Definition of Advertising 4-5 Components of Advertising 5-7 Functions of Advertising 7-8 American Advertising 8-9 History of American Advertising .8 Classifications of Advertising 8-9 Advertising Language 9-17 Relationship between Ads and Advertising Language 9 Features of Advertising Language 10-17 Lexical Characteristics 10-14 Syntactical Characteristics 14-17 3.1 Results 18 5.1 Conclusions 19 IVeCharts and Figures Fig.l Definition of Advertising 20 Fig.2 Components of Advertising 21 Fig.3 Functions of Advertising 22 Fig.4 Features of Advertising Language 23 V .Reference and Citations 24 VI.Library 24 VILInternet 24 1.1 Abstract In my paper,American advertising language will be discussed and the main content will focus on the analysis of its features.At first,there will be a brief introduction of advertising,including its definition,components and functions.After that the history of American advertising will be presented concisely and the classifications of advertising will be summed up too.Moreover,the following content will put emphasis on analysing the features of advertising language,including lexical characteristics and syntactical characteristics.Finally,there will be a conclusion about the further development and profound influences of advertising language in the future. 2.1 Introduction At the first part of my paper,there is a brief introduction of advertising.How it is defined and the components that make up an advertisement.The functions of advertising are describe too. At the second part,American advertising history is stated concisely at first.The content following it is about the classifications of advertising and the main medi