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乡村旅游创业计划书
篇一：生态乡村旅游商业计划书商业计划书范文
商业计划书范例
房市健康有限责任公司商业计划书
前沿，房地产市场已经进入特殊时期，如何保值增值、实现效用最大
化，成为摆在当前突出位置的大事。
房健康有限责任公司着眼于当前经济现实，对商业地产、旅游地产，
特别是三线城市最具生态潜力市场的打造。 特整理了一份符合当下实
际情况的商业计划书，仅供参考。
目录
1．项目摘要· ·····································2
1.1 公司概况· ·······································2
1.2 市场分析· ·······································2
1.3 公司财务· ········································3
1.4 组织人力资源· ····································3
2．项目背景· ······································3
3．组织及战略· ···································4
3.1 公司概述· ··········································4
3.2 总体战略· ··········································4
3.3 公司使命· ··········································4
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3.4 公司宗旨· ··········································4
3.5 发展战略· ··········································4
3.5.1 初期战略· ········································5
3.5.2 中期战略·········································5
3.5.3 长期战略· ········································5
4．项目概况· ······································5
5．市场分析· ·······································6
5.1 市场环境分析· ································6
5.1.1 综合环境分析· ·······························6
5.1.2 竞争环境分析· ·······························7
5.2 消费者行为分析· ·······························7
5.2.1 消费者心理需求· ·····························8
5.2.2 消费者心理习惯· ·····························8
5.2.3 消费者决策因素分析· ·························9
5.3 产品竞争力分析· ·······························10
6．战略定位· ··································11
6.1 市场定位· ······································11
6.1.1 空间市场定位· ·································11
6.1.2 目标客户定位··································11
6.2 产品定位· ······································12
6.2.1 形象定位· ····································12
6.2.2 功能定位· ·········
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