会议中心商业策划书.pdfVIP

商 业 策 划 书 通威国际中心——会议中心项目 总裁办公室：总裁特别行政助理 - 陈迪 目 录 一、 摘要 ······················································3 1.1 项目概况· ·······················································3 1.2 注册资金· ······················································3 1.3 商业模式· ······················································3 二、 市场分析 ················································4 2.1 市场调研· ······················································4 2.2 市场定位· ······················································21 2.3 市场预测· ······················································22 2.4 竞争分析· ······················································26 2.5 项目分析· ···············································27 三、 营销策略 ···············································28 3.1 产品/ 服务特征· ·················································28 3.2 产品定价· ······················································30 3.3 销售渠道· ······················································32 3.4 宣传推广· ······················································33 四、 组织架构 ···············································34 4.1 架构及成员配比· ················································34 4.2 岗位职责·······················································34 五、 财务分析 ···············································37 5.1 固定资产·······················································37 5.2 启动资金需求· ··················································37 5.3 启动资金来源· ··················································38 六、 经营预测 ···············································39 6.1 销售预测· ······················································39 6.2 成本预测· ······················································39 6.3 利润预测· ······················································40 6.4 资金预测· ··