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2009 天津卷·
Almost everybody in America will spend a part of his or her life behind a shopping cart (购物
手推车) . They will, in a lifetime, push the chrome-plated contraptions many miles. But few will
know —or even think to ask —who it was that invented them.
Sylvan N. Goldman invented the shopping cart in 1937. At that time he was in the
supermarket business. Every day he would see shoppers lugging (吃力地携带) groceries around
in baskets they had to carry.
One day Goldman suddenly had the idea of putting baskets on wheels. The wheeled baskets
would make shopping much easier for his customers, and would help to attract more business.
On June 4, 1937, Goldman ’sfirst carts were ready for use in his market. He was terribly
excited on the morning of that day as customers began arriving. He couldn ’waitt to see them
using his invention.
But Goldman was disappointed. Most shoppers gave the carts a long look, but hardly
anybody would give them a try.
After a while, Goldman decided to ask customers why they weren ’t using his carts. “
you think this arm is strong enough to carry a shopping basket? ” one shopper replied.
But Goldman wasn ’t beaten yet. He knew his carts would be a great success if only he could
persuade people to give them a try. To this end, Goldman hired a group of people to push carts
around his market and pretend they were shopping! Seeing this, the real customers gradually
began copying the phony (假冒的) customers.
As Goldman had hoped, the carts were soon attracting larger and larger numbers of
customers to his market. But not only did more people come — those who came bought more. With
larger, easier-to-handle baskets, customers unconsciously
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