AXA CSR Campaign Proposal方案报告完美版.pdfVIP

AXA 2019-2020 CSR CAMPAIGN Prepared by Zeno Mar. 19, 2019 Contents in Today’s Proposal • Strategic Context • Story-telling Campaign • Media Plan • Appendix What ‘CAUSE’ should we choose? 3 CSR Landscape One-off Event Donation Drive Financial Support AIA’s take on health and wellness Taikan