某咨询分析方法rosrms2.pptxVIP

Author: Gisele Garraway;Agenda;Agenda;ROS/RMS Graph;ROS/RMS Components;ROS/RMS Relationship;Importance of Market Share;9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。八月-21八月-21Friday, August 06, 2021 10、市场销售中最重要的字就是“问”。18:46:5918:46:5918:468/6/2021 6:46:59 PM 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。八月-2118:46:5918:46Aug-2106-Aug-21 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。18:46:5918:46:5918:46Friday, August 06, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。八月-21八月-2118:46:5918:46:59August 06, 2021 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。06 八月 20216:46:59 下午18:46:59八月-21 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。八月 216:46 下午八月-2118:46August 06, 2021 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2021/8/6 18:46:5918:46:5906 August 2021 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。6:46:59 下午6:46 下午18:46:59八月-21 ;Agenda;Applications;Agenda;ROS/RMS Steps;ROS/RMS Steps;Defining the Business;Correct Market Share Measure;Relevant Competitors - Incorrect Business Definition;Relevant Competitors - Correct Business Definition;ROS/RMS Steps;Net income after tax;ROS/RMS Steps;Calculating Relative Market Share;Shared Experience (1 of 2);Shared Experience (2 of 2);ROS/RMS Steps;Drawing the Normative Band (1 of 2);Drawing the Normative Band (2 of 2);Normative Band;Adjusted Normative Band;ROS/RMS Steps;Action Implications;Agenda;LAGTEL* - Background;Source: Natwest Securities; CS First Boston; Killen Associates; Wireless Operating Plan;LAGTEL- Wireless RMS;LAGTEL - Technology-Weighted RMS;LAGTEL - Strategic Recommendation;LAGTEL - Regression Predicted Synergy Values;Agenda;Pillz* - Background;Pillz - Industry ROS/RMS;Pillz* - Summary;Agenda;Challenges;Other Bain Tools;Agenda;Key Takeaways (1 of 3);Key Takeaways (2 of 3);Key Takeaways (3 of 3);Takeaway Slides (1 of 2);Takeaway Slides (2 of 2)