目的论视角下的杭州旅游景区公示语汉英翻译研究.docVIP

PAGE PAGE 24 目的论视角下的杭州旅游景区公示语汉英翻译研究 摘要：随着经济发展和旅游业的兴起，许多旅游景区内使用双语公示语，为外国游客提供方便，但是公示语的英译状况却不容乐观，存在很多错误和不规范的现象，影响城市形象。本文以杭州的旅游景区为例，在目的论的指导下，分析了景区内公示语翻译的主要错误，并提出了相应的翻译策略，希望以此改善公示语的翻译，维护和提升杭州的城市形象。 关键词：目的论；公示语翻译；旅游景区 Study on C-E Translation of Public Signs in Hangzhou’s Scenic Areas from the Perspective of Skopos Theory Abstract: With the development of economy and the booming of tourism, bilingual public signs are used in many tourist scenic areas to provide convenience for foreign tourists. However, the translation of public signs is not satisfactory. There are many errors and non-standard phenomenon, which has a bad impact on the city’s image. Taking Hangzhou’s tourist scenic areas as an example, this paper analyzes the problems in the translation of public signs and put forward some translation strategies to improve the translation, as well as the image of Hangzhou. Key words: Skopos theory; translation of public signs; tourist scenic areas Study on C-E Translation of Public Signs in Hangzhou’s Scenic Areas from the Perspective of Skopos Theory 1. Introduction 1.1 The Introduction of Public Signs In order to study public signs, we must first figure out the meaning of “signs” in English. A sign refers to “ a piece of paper, wood or metal that has writing or a picture on it that gives you information, instructions, a warning, etc”. This is the definition of sign given by Oxford Advanced Learner’s English-Chinese Dictionary(Sixth Edition). Therefore, it can be inferred that public signs include road signs, advertisements, product instructions, tourist handbooks, slogans, notices in public areas. Professor Lv Hefa points that “Basic information that involves people’s behavior and demand in food, housing, traveling and entertainment should all fall into the category of public signs, which are publicly shown to the public, tourists, overseas visitors, foreigners in China and the Chinese in other countries (2005).” Public signs have an impact on our life in many ways a