计费与客户关系管理相融合.pptxVIP

;Focus Change: “Land Grab” vs “Revenue Maximisation” No longer “Growth at any cost” Conflicting KPIs: Subscriber Growth and ARPU “Low value” vs. “High value” customers Can they be identified? Difficulties in determining best candidates for VAS Disparate systems for data / voice, prepaid postpaid obscure the view of the customer base;;Challenges of Emerging Services;Convergent Billing CRMToday’s Fragmented Reality;strategic role for postpaid services to retain customers sustain revenues;Recent Evolution…Closing the Gap - Challenges;9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向