移动互联网用户的行为数据分析.doc

PAGE PAGE 18 移动互联网用户的行为数据分析 摘要:移动互联网技术的快速发展带来了人类进入信息化时代的步伐的大大加快，移动互联网规模已经远远超越传统PC互联网络，全民互联时代的来临引发了通信方式的重大变革，引领新的发展潮流。移动互联网与传统行业相结合，使得传统行业的运营模式和平台发生重大变化，产生了全新的应用模式。同时，移动互联网商业规模不断壮大，经营模式也发生重大变化，此外,大数据的挖掘与分析成为新的热点，庞大的移动互联网数据背后隐藏的巨大商机以引起人们关注。 本文主要对通过对移动互联网用户上网时间和上网兴趣两个方面进行较为深入的分析，来得出用户上网行为的数据分析，最后，精确定位与用户相匹配业务和产品，并把业务推广给合适的客户，从而达到精准营销的目的。 信息化时代背景下，互联网对人们生活的方方面面都起到不可替代的作用，人们通过互联网这座桥梁来实现自己对生活的掌控，而其中海量数据，可以从中挖掘出很多具有特别价值的信息。本文主要通过聚类算法和文本数据挖掘的方法对用户的上网时间和上网兴趣进行数据挖掘，通过对用户行为进行数据分析可以大量获取移动互联用户关于某些业务或产品的需求和兴趣，了解信息，以此来进行业务或产品的推销和推广，实现精准营销。并进行了案例实证，这样使精准营销成为现实。 关键词：移动互联网用户行为，数据挖掘，聚类，文本数据挖掘，精准营销 Mobile Internet user behavior data analysis Abstract: Over the past few decades, the rapid development of Mobile Internet has accelerated the pace of the human race to enter the information age. The size of the mobile Internet has gone far beyond the traditional PC to the Internet, popular advent of the Internet era caused a major transformation in its communications, leading the new trend of development. Combine mobile Internet and traditional industries, the traditional operation mode of the industry and significant change in the platform and a new application mode. Meanwhile, mobile Internet business grew, the business model has changed a lot. In addition, big data mining and analysis to become the new hot spot, a huge mobile Internet data behind the huge business opportunities in order to draw attention. This paper focuses on two aspects of interest and access more in-depth analysis of mobile Internet users by Internet time, to obtain data users online behavior analysis, and finally, to pinpoint the user to match the business and products, and promote their business to the right customers to achieve precision marketing purposes. Under the background of the information age, every aspect of the Internet on peoples lives have played an irreplaceable role, it is the bridge through the Internet to achieve control of their own life, and where huge amounts of data, you can dig out a lot of