国际商务课程项目.docxVIP

Busin ess Plan Company Name: Beauty.COM Herbal Cosmetics Company Chinese Name:每往草本化妆品公司 Members: Mary Guo （郭锐）;Chelsea Han 韩淑颖）; Vera Ho ng （洪丽娜）；Lea Lee （李静亚） Compa ny Logo Contents TOC \o 1-5 \h \z Company Introduction: 3 OPERATIONS 3 Part 1: RD 3 Part 2: Product: 4 Part 3： Marketing and sales 4 STRATEG..E 5 STRUCTUR.E 5 ENTRY MODE..S 7 Mode Choice 9 Market: Singapore 9 Timing of entry: 9 Scale of entry: 9 Company Introduction Before November our company was a company which provides sample sacks of big brands of cosmetics. It esasy for development of a new company. Because many hot brands have all kinds of liquid foundations, lipsticks and so on. However, the diversity of the make-up products makes customers dizzy, and not everyone could afford all of them. Hence in order to deal with various problems, we product hand samples cosmetics of big brands and split the big capacity into small one. We promise what we only to sell is the genuine licensed. But now, our company has got in some extent public popularity, and we have capital and labors to develop a series of cosmetics which belongs to our own after long time in researching. Four of us all like Japanese cosmetics because of idea: additive free. And we know Chinese medicine is really useful especially in keep balance, so we devoted in the research of Chinese medicine cosmetics. We got some inspiration from A Dream in Red Mansions, so we will product the cosmetics which names referred in this classic work, and n ame them, for exampleRosy loti on （玫瑰露）, Cool beauty pellet （冷香丸）… OPERATIONS 2.1 Part 1: RD Before coming into market: Make surveys (magazines, advertisement, TV, cosmetics supermarkets, customers …)to get: The market trend (the hottest brand); Suitable capacity of bottles and case; Suitable texture of case; The attitude of customers about sample cosmetics … After: Create new production; Follow the market; deal with the new problems in selling; Perfect the process of developing; Part 2: Product: Cho