费尔蒙酒店[Fairmont] 品牌识别指南手册（英）P26.docxVIP

Creating and maintaininga strong brandcorporate identity standards — version Creating and maintaining a strong brand corporate identity standards — version 4 - Corporate identity standards Contents 1.1 Introduction: Creating and maintaining a strong brand 2.1 Corporate logo: 2.2 Protected area and minimum size 2.3 Primary and secondary color variations 5.1 Corporate colors 2.4 French-Canadian version 2.5 French-Canadian version protected area and minimum size 2.6 French-Canadian version primary and secondary color variations 2.7 Incorrect usage examples 3.1 Property logos: 3.2 Protected area and minimum size 3.3 Primary and secondary color variations 4.1 Heritage 4.1 Heritage symbol: 4.2 Protected area and minimum size 4.3 Primary and secondary color variations 4.4 Discontinued symbols 6.1 Typography: Primary serif typeface 6.2 Secondary sans-serif typeface 6.3 Web and PC requirements 6.4 Simplified Chinese typefaces 6.5 Traditional Chinese typefaces 6.6 Arabic typeface 7.1 Obtaining logo artwork: Digital file types 8.1 Accessing photography Fairmont’s stock digital imagery ( 0 9 0 7 ) 1.1 Introduction Creating and maintaining a strong brand Building a strong brand requires long-term commitment; the challenge is to maintain a consistent expression over the lifespan of a brand. Communicating effectively will help create consistent brand awareness among our guests, stakeholders, vendors and colleagues. Our goal is to create an expectation of our company through our brand, and then to exceed that expectation. This document is a resource, intended to help you understand the visual vocabulary of Fairmont Hotels Resorts (fhr)—so together we can better create and maintain a strong brand identity. At the heart of every great brand is a spirit of common purpose. It is up to each fhr colleague to champion our brand—the result is that fhr will become the destination of choice for all who touch our brand. If you have questions about fhr brand standards, contact fhr’s Brand C